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In September 1995, Ratan Tata, Chairman of Tata Motors had a
dream. A dream he believed he shared with every Indian. "We'll
have a car with the Zen's size, the Ambassador's internal
dimensions, the price of a Maruti 800 and with the running
cost of diesel."
It took an Indian to understand that the average (and not
large) Indian family consisted of five members, that a rupee
saved was a rupee earned, and that Indian highways called for
a really sturdy car body.
In December 1998, the dream came true. And it was only fitting
that a car built by Indians for Indians was called Indica. It
was the first car that seriously took all Indian sensibilities
into consideration.
A fact that was reflected in its sales (in 2001, the Indica
became the fastest-selling automobile in Indian history when
it chalked sales of 100,000 in less than 18 months.)
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